The Deal was received warmly by the audience at Sundance on January. “It was a really great crowd, 1,300 people, and lots of laughter,” says Sarasota investor Welch. “We couldn’t have asked for a better reception.” Welch made sure to stay for the closing credits, since the investors were all listed under the heading of “Dealmakers.” The Sarasota Film Festival also receives an acknowledgement from the filmmakers.

Macy had hoped to land a U.S. distribution deal at Sundance. But sales were slow this year, with only a handful of film purchases negotiated in the firelit lounges of snowy Park City. But Macy was encouraged by the buzz The Deal generated, and is optimistic about the film’s chances for wide release.

Whatever the fate of The Deal, the experience has been invaluable for the Sarasota Film Festival, says executive director Kielbasa. “For Bill Macy to stand on a stage at Sundance and praise the Sarasota Film Festival and the local investors, well that’s just a tremendous thing,” Kielbasa says. “I’m proud personally to have been involved, and I’m pleased for the attention it has brought the festival and Sarasota.”

Kielbasa says a few board members had initially expressed reservations about his involvement with the film. “There was some feeling that it was a conflict of interest. But to me, it was no different than Michael Edwards [the producing artistic director of the Asolo Repertory Theatre] being involved with the Broadway-bound A Tale of Two Cities. Our experience with The Deal has helped us establish all sorts of relationships with filmmakers, actors and agents. It’s done nothing but enhance the reputation of the festival.”