The creation of this Platinum edition of
But luxury is as much about experiences as acquisitions. To some, just living in
We shopped the world, from
This year more than ever before, consumers have rendered the definition of luxury as fluid as it is personal. The uncertain economy, rising fuel prices and environmental concerns are affecting luxury marketing and consumption by the nanosecond. Oversized cars and homes are less alluring than they were five years ago. Green building has a new cachet.
Even showy labels or designer names have lost much of their appeal. Discriminating consumers are more interested in originality and impeccable quality. An exclusive name no longer guarantees absolute luxury, because so many once expensive brands have reached out to a mass audience with lower prices. It happened at Tiffany and it happened at Dior.
The “massification” of luxury brands has triggered the trend to unique and custom products, which in
But custom jewelry is just one of the Platinum shopping experiences
We hope you have as much fun testing them out as we did, and that this issue adds to the experience of exploring our city’s wonderful arts, beaches, shopping and lifestyle. Together, they’re what make Sarasota a Platinum town.