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Interview with Fashion Designer Yigal Azrouël

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Heather Dunhill gets the scoop on fashion designer Yigal Azrouel's creative process and his new line, Cut25 by Yigal Azrouel.

February 27, 2014



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Yigal Azrouël’s eponymous label was launched in 1998. Sixteen years later this Israeli born designer, of French-Moroccan descent, has made a name for himself by understanding how to dress a woman with his signature fluid, feminine draping. He designs for a strong, modern woman, and he seamlessly marries a minimal edgy silhouette with subtle sexy architectural elements.

Take it from a girl who owns more than a few of his pieces – everything you slip into is figure flattering. And if you haven’t experienced his cool-girl style, pop into The Met to check out his current masstige line, Cut25 by Yigal Azrouël.

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Did you grow up in a creative environment?

Yes, very much so. My uncle is an artist, as are many of my friends and cousins–artists and musicians. Their work has always inspired me.

It’s a given that designers reference fashion history. What era do you find yourself consulting for inspiration? I find myself being the most inspired by present day. I draw a lot of inspiration from modern architecture, culture and textiles.

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How do you stay true to your design aesthetic while creating fresh, modern looks season after season?  Is it easier after fifteen-plus years? It’s definitely easier as the years pass. You learn what works, as you are constantly evolving and experimenting without compromising your overall design aesthetic.  I try not to design pieces that are too trendy.

Tell us about your masstige line, Cut25 by Yigal Azrouël. What does the name mean and how did it come about? 

My design process is all about cutting and draping – I love to experiment with a piece of fabric and drape on a model to create a look that evolves into a cohesive collection as I progress with each design.  It’s an experience.  25 is my lucky number, and also, Y is the 25th letter in the alphabet.

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Speaking of Cut25 by Yigal Azrouël, I’m obsessed with the optic print dress. How would you style it?

I would style it with a classic black bootie and a contrasting textured clutch. The dress is the statement, so the accessories should be simple, so as not to compete with the dress.

The roll of the muse is always interesting–who’s yours and what strikes you about this fascinating femme?

For Cut25 by Yigal Azrouël, it’s the woman of New York City.  She has a bold, carefree style with an edge and confident attitude that really sets her apart.

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How do you refuel creatively?

I go to Costa Rica to surf and decompress.

And for fun….if you had/have the chops to take the Karaoke stage – which song would you go for?

“Rio” by Duran Duran. For our company holiday party we did Karaoke at Maison O. That is my go-to song and I kicked it off that night.

Click here to read Heather’s Fashion IQ in our February issue. >>

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