The City of Sarasota has officially recognized the Limelight District, a business area north of Fruitville and down Lime Avenue through 12th Street. Included and near the Limelight District is The Bazaar on Apricot and Lime, JDub’s Brewing Company, Music Compound, Brant’s Bookshop, Burgess Signs, Ed Smith Stadium, The Humane Society, Jon F. Swift Construction, Speed Pro Imaging, a new WaWa, a Marriott Hotel and Sarasota's pickleball complex. The Limelight District hosted quarterly membership meetings and established a board with the help of Sarasota planning director Steven Cover and City of Sarasota neighborhood planner Nancy Kelly to make recognition of the district a reality. Its board consists of Kim Livengood, Robert Livengood, Jenny Townsend, Brad Bierman, Howard Davis, Barbara Brant, Steve Rowe and Debra Bartlett.