1 Island Style Add a splash of glamour with Tommy Bahama’s Garden Trellis bikini (top $76; bottom $56) and Tulle Covers Tunic ($68). Tommy Bahama, 371 St. Armands Circle, (941) 388-2446.
2 Beach Time is any time you wear “Beach,” the waterproof TechnoMarine chronograph that comes in white with pink, blue or aqua ($395 or $2,200 with diamonds). Coffrin Jewelers, 1829 S. Osprey Ave., (941) 366-6871.
3 Gummi Bares Bare your feet in candy-colored style with logo-studded and irresistibly squishy Jelly Thora flip flops by Tory Burch ($64). Addison Craig, 28 S. Boulevard of Presidents, (941) 388-3400.
4 Deep Blue C The “C” on these cool swim trunks ($68) stands for Canterbury, the hot New Zealand brand known for rugby shirts. The Met Fashion House, Day Spa & Salon, 35 S. Boulevard of Presidents, (941) 388-3991.
5 Devil Rays? Fight sun damage to your skin with Coola, a line of moisturizing sun blocks (from $30) made from organic ingredients and anti-oxidants said to reduce aging. Simply Spoiled, 1471 Main St., Sarasota, (941) 364-3337.
6 Message in a Bottle Keep our beaches clean and stop buying disposable bottled water. BPA-free water vessels from KOR are $36, now in limited-edition artist prints. Juno & Jove, 100 Central Ave., (941) 953-0000.
7 Shore Line Shore’s own line of mix-and-match stripe and solid bikini pieces helps Sarasota fashionistas stretch their style quotients and swimwear budgets ($60 per piece). Shore, 465 John Ringling Blvd., (941) 388-3535.
8 Double Take Don’t leave home without a matching beach bag ($176) and plush terry towel ($58) in the funky new Palmetto print with Trina Turk logo. L. Boutique, 556 S. Pineapple Ave., (941) 906-1350.