The Place: Boothbay Harbor Lobster Direct, 1839 Hillview St., Sarasota, (941) 556-9039.

The Fare: Seafood market featuring Maine lobster airlifted in alive and sold at an excellent price ($6.99/lb. on a recent visit but varies), either steamed or ready to cook at home.

The Drill: I owe this discovery to my brother, Frank, who never met a crustacean he didn't want to see boiled, broiled or pan-roasted and who may singlehandedly have ensured this market's success in its early days. In addition to lobster, the shop purveys gorgeous fresh fish from cold waters well north of Florida as well as bounty from the Gulf of Mexico. On a recent foray we came away with two of the loveliest fresh tuna steaks we've ever marinated and run under a broiler, total weight three-quarters of a pound and deliciously priced at $11.54 with tax. Hours vary seasonally, so do call ahead.