1 Dial up affordable luxury at Southgate Mall's new Pandora jewelry and watch store, where the elegant Pure watch comes with smart leather straps in black, white and cream or as shown with a steel mesh band with gold plating ($295). Pandora at Southgate, 3501 S. Tamiami Trail, (941) 955-8747.

2 Fast track to luxury: an instant best seller at the new Gucci shop at McCarver & Moser, this stainless steel and white ceramic G Chrono watch with diamonds ($1,850). McCarver & Moser, 482 John Ringling Blvd., (941) 388-3666.

3 Dream time begins with the whimsical new Cruise Dream collection by TechnoMarine, featuring three dial designs: a seahorse with 69 pavé diamonds set in mother-of-pearl ($1,300), a fortune fish and a treasure map. Coffrin Jewelers, 1829 S. Osprey Ave., (941) 366-6871.

4 Fashion ticks up with chic Michele watches with interchangeable bands. Choose the Deco tricolor diamond chronograph bracelet watch (shown) or the diamond accented 18K rose gold-plated stainless steel chronograph (each $2,395). Saks Fifth Avenue, 3501 S. Tamiami Trail, (941) 364-5300.

5 Flower power makes a feminine fashion statement in a series of new Rolex watches including the 36mm Rolex Oyster Perpetual Datejust Rolesor with pink floral dial and bezel set with 52 diamonds ($14,700). Mayors Jewelers, 119 Southgate Plaza, (941) 952-1945.