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With a "beauty in five minutes" philosophy,  the founder of theBalm cosmetics, Marissa Shipman, reminds us to take our look seriously not our makeup.  With an air of nostalgia, her line of irreverently quirky products are highly wearable, on trend and pinup worthy.

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If you've been considering taking a few notes from The Great Gatsby's 1920s glamorous makeup for date night or black tie, it can be had with all the products found it this blog.  And PS:  If you'd like more insight on the cosmetic line, stop by Simply Spoiled in downtown Sarasota, where Eduardo Anaya can point you in the right direction.

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