08 Tommy Bahama Women's Swim Spring 2014There’s something about a swimsuit purchase that intimidates even the most stylish, so you’re not alone when you dread this annual and inevitable shopping excursion. It’s torturous for all, which oftentimes can lead to very public mistakes.

And we’ve all seen the makeover shows with tips on how to choose for our body type – but really wouldn’t it be fabulous to have your own bathing suit fairy godmother to "bippity Boppity boo" you through the gauntlet of choices?

Well, get your cell phone out, because this Thursday, March 27, Lissette Marquez, Tommy Bahama fit specialist and national sales account manager, will be on hand to serve as your own personal stylist for a Sip & Swim at Tommy Bahama from 11 a.m. to 5 p.m. Relax with a cocktail on them while Lissette finds the perfect suit for you. And you'll receive a limited edition beaded bracelet with a women’s swimsuit purchase.

To book an appointment with fit expert, Lisette Marquez, at Sip & Swim Sarasota, please call Tommy Bahama Sarasota at (941) 388-2446. In the meantime, she answered a few questions for Fashion I.Q.:

04 Tommy Bahama Women's Swim Spring 2014Let’s just get it out of the way: What mistakes do women make when it comes to swimwear?

Women go into the shopping experience with a negative mindset, because in their mind this is the least amount of clothing that they will be seen in the public eye...and that alone stresses out the customer.

Any swimwear we should avoid?  A style that may age us, for instance…

That is really on an individual basis;  in the Tommy Bahama line, we truly have a suit that covers a customer profile from a size 4-16

Okay, even the most seasoned shopper dreads the swimsuit search – any advice on how to make the experience more enjoyable?

I think the best way for a customer to approach the “dreaded” swim floor is to have a positive outlook on the situation…maybe they are heading on vacation to someplace warm or a nice relaxing spa.

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What’s hot right now?  And, what trends are you excited about?

Nautical is hot right now…navy is the new black. Coming into spring bold stripes continue to be very strong…also, bright colors.

If you’re talking to a buy-one-suit kinda girl, what do you recommend to her?

It depends on the silhouette and what she is looking for.

If she is a two piece suit girl, I would give her Tommy Bahama’s No.  1 bra, which is the underwire full-coverage bra that comes in both solids and prints and is cup-sized from 34B-38DD.  For bottoms, Tommy Bahama has a full array--from a string bikini bottom, to a high waist which has a 3-inch side, to a hipster with a 2-inch side. We also have a skirted hipster which is flirty and gives full coverage

If she is a one-piece girl I would give her the v-neck, over the shoulder one-piece, or the shirred twist front bandeau cup one-piece, depending on her bust size

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How about insight on how to choose the intimidating bikini?

Just have the confidence. A full-size woman who is a size 12 can wear a two-piece, along with a woman who is a size 4. It all depends on her confidence and self-esteem.  At times accessorizing a customer with great cover-ups allows her to feel more confident that she can pull off the bikini.

Lastly, what can a shopper expect if they book an appointment with you on March 27?  Is it similar to a personal stylist experience? 

Yes, it is a one-on-one experience.  We can truly break down the reasons why they have insecurities about wearing swimwear and rebuild the confidence by picked the right suit, prints, cover-ups.

Click here to read Heather's Fashion I.Q. in our March issue. >>

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