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Q & A with Beauty Innovator Trish McEvoy

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November 12, 2013


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Trish Makeup

There’s no argument that Trish McEvoy is one of the most esteemed names in the world of beauty. She’s changed the face of beauty from her convenient Makeup Planner to fragrances to skin care system. The celebrated expert, who founded her eponymous line, became widely known for teaching The Power of Makeup, which empowered women to take control of their own beauty with her revolutionary system and techniques.

But Trish hasn’t sat back on her multi-million dollar company’s laurels. She continues to be an industry innovator not only in the world of beauty but in skin care as well. She partnered with her husband in 1978 to open one of the nation’s first medispas, the Dr. Ronald Sherman/Trish McEvoy Skin Care Center in NYC. This connection is highly evident in the medically designed skin care products you can find at her counter. My personal fave is Beauty Booster Eye Serum – literally right before your eyes you’ll see a smoothing and plumping of fine lines. No injection needed. If nothing else, just pop by for a try—you have to see it to believe.

“I love the power and wonder of makeup. Absolutely adore it. There is simply nothing that is more transforming or more glamorizing. Makeup is an instant lift and, on certain days, a real lifesaver.”

Trish McEvoy

Power of Makeup Planner Collection Pure Romance Open

Quite a few of us would love the chance for a personal makeup experience with the artist herself. The cool thing is that you absolutely can—don’t miss the Power of Makeup Virtual Master Class, hosted by The Met, with the woman behind the brand via Skype. Follow along with Trish as she teaches step-by-step her proven makeup and skincare techniques.

The master class will be held at State of The Arts Gallery at 1525 Main Street, Sarasota, on Monday, November 18 at 12pm. Of course, space is limited, so RSVP to (941) 388-3991, ext. 1 for cosmetics. A $175 reservation fee is required but pretty nice that it will be applied toward product.

Before you make the call—I caught up with Trish for some of her valuable beauty insights….

trish-mcevoy

How does your philosophy inform the creative design of new products?

My sole end in mind is to give women products that effortlessly enhance their beauty. The “effortlessly” is key. Every product I design must apply with ease, address the need, perform flawlessly all day, and remove without a fight. My priority is to give our clients impact and results—from the packaging to what’s inside.

sexy 9 blackberry vanilla 50 ml

Can you spot a Trish McEvoy disciple on the streets? If so, what’s the giveaway?

A whiff of one of my fragrances is the best giveaway but when it comes to the face, if a woman has totally even, radiant skin, clean definition and soft, perfectly blended eye and face colors, there’s a good chance she spends time at one of my counters.

 

What should every woman do to update her makeup for fall? 

Blush is to fall what bronzer is to summer. Both are essential year-round but to different degrees. Come fall/winter, take your bronzer down a notch and pop up your blush for the lit-from-within look of a brisk walk in the cold. This is also the time of year to embrace dressing up your look with more definition and highlights on the eye and brow areas, and a dressier, more full-coverage lip color.

 

What’s the best makeup advice you can give?

To know your makeup style. Ask yourself how much time you have to apply your makeup, and how many products you like to use. This will enable you to choose the right products and develop an application routine you will stick to. By answering these simple questions you will find it so much easier to look your best each day.

black intense gel eye liner w sharpener

Sarasota is strongly into our social season—what’s one fail-proof secret that will elevate a black-tie look?

Lashes and Liner. Nothing dresses up the face or instantly elevates a look like a well-defined eye. Take the time to curl your lashes, elongate your liner, load up the mascara and pop on my new demi-cut false lashes, which are novice-proof. One of my favorite tricks is to take my gel liner pencil (Intense Gel Eye Liner) and dot the liner between lashes—not on the waterline—which creates the look of a naturally fuller lash line by going where mascara cannot.

What mistake do you see women make when it comes to their makeup?

1. Not blending it well enough, which only succeeds in advertising the makeup, not the beauty.

2. Not spending enough time on their eyeliner. Taking a few extra seconds to get a perfect, truly impactful eyeliner application makes all the difference in the world.

Do you consider makeup an accessory?

No, I consider the makeup essentials: mascara, foundation, concealer, bronzer, blush, lip color to be fundamental to looking good. The accessories are the extras—the eye, face and lip colors you add when you really start to play and express your personal style through your makeup look.

Wild Blueberry Vanilla Candle

And, for fun –

 

What song always gets you on the dance floor?

Right now, Katy Perry’s “Teenage Dream.” I stand with Katy on her “Don’t ever look back” refrain!

What trend do you wish would go away already?

Blue nail polish!! Light, medium or dark, shimmery or flat, it’s just ugly!

Dream lunch date?

My husband Dr. Ronald Sherman and VPs/BFFs Geri Emmett and Joanne Pigozzi first and foremost. After that the great Michael Gould, who I’m dining with soon. He has been a godsend to the retail world and is an all around magical person.