Visit Sarasota County, in collaboration with Sarasota County government, recently unveiled a new Visit Sarasota County logo on the large blue water tower that sits on the east side of I-75, between University Parkway and Fruitville Road. According to the Florida Department of Transportation, approximately 134,000 vehicles pass the location daily. The addition of the logo was timed to coincide with the World Rowing Championships, which begin at nearby Nathan Benderson Park in late September.