The University of South Florida Muma College of Business and McKibbon Hospitality have announced a new partnership that will turn some premier hotel brands into intensive student training grounds, creating an innovative hospitality teaching lab program designed to give School of Hospitality and Tourism Management students first-hand experience in hospitality management at some of the world’s largest hotel brands, including Marriott and Hilton. Students will have access to nearly 100 teaching hotels across the country that are managed by McKibbon, which manages nearly 100 hotels in more than 40 markets, including Sarasota.

USF will expand its hospitality management major to the Tampa and St. Petersburg campuses in 2022; currently the degree is only offered at the Sarasota-Manatee campus.