Knight Marketing has announced that it has rebranded as Knight Strategic Communications (KSC), a PR and corporate communications firm focusing on social impact businesses, nonprofits and issues advocacy clients. Its main focus will be publicity, communication strategy and reputation management for clients throughout the U.S. KSC will be led by publicist Elizabeth Knight and her mother, Tracy Knight, who will act as vice-preisdent and senior advisor. Emily Knight, digital content manager, Rick McNeely, reputation management expert and Max Kelly, creative director, will also be part of the KSC team. Former Sarasota County Sheriff Tom Knight, who recently took over as CEO of First Step, a regional behavioral health and substance abuse treatment nonprofit, will advise on issues advocacy, policy influence and nonprofit campaigns.